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We invest at the intersection between innovation and culture

Graffiti partner with high growth consumer

technology companies with scalable and culturally relevant brands. 

19 investments

6 Exits

>£400m Exit Value

£300m Annual Revenues Portfolio Companies

Investment Thesis

01. Community effect

We look for businesses that are building communities of fans, not customers. 

Engage with the community is a key factor for a successful consumer player (NuBank mission is: "We want our customers to love us fanatically")

02. Data driven approach

Through our specialization and data driven approach, we move quickly and supercharge companies with actionable insights to unlock hyper scale.

03. The power of the brand 

 

Great brands have long term competitive advantages, including pricing power and higher margins.

 

We are looking for companies that can achieve 20% EBITDA margins in the long term.

News and Insights

INSIGHTS

October 2024

Total revenues 2023 for the top 50 UK fintech companies are £6.2bn (45% growth y/y)

PORTFOLIO NEWS

April 2024

JustPark acquired by ParkHub for £160m

INSIGHTS

March 2024

Just 18 public companies in UK are worth over $1bn, but there are 43 private unicorns

Investments Portfolio 

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