We believe
in a analytical and data driven decision making process
We believe
in a analytical and data driven decision making process
We believe
in a analytical and data driven decision making process
We invest at the intersection between innovation and culture
Consumer
We invest in early stage, consumer-focused businesses with strong purpose-driven, scalable and culturally relevant brands.
Brands
Great brands have long term competitive advantages and we look for businesses that are building communities of fans.
Investment Thesis
01. Back to Basic Needs
The past decade has been dominated by digital proliferation and hyper consumerism.
People are now craving a return to the basics and are desperate for some of the most primary core life needs like financial security, directions, community and wellbeing.
02. Romanticism for a simpler lifestyle
The second shift we’re tracking with high interest is more emotional: a romanticizing of the simpler, more grounded way of life.
Now, as consumers look to stitch things back together and harken back to a simpler form of life, they are exploring non-traditional avenues.
03. Wellbeing
Using state-of-the art scientific and technological advances, earth inhabitants’ lives are transformed towards more healthiness with respect to mental and physical conditions.
Digital solutions are driving towards higher transparency, connectivity, and thus better performance creating superior living standards for the society.
