We believe
in a analytical and data driven decision making process
We believe
in a analytical and data driven decision making process
We believe
in a analytical and data driven decision making process
We invest at the intersection between innovation and culture
Graffiti partner with high growth consumer
technology companies with scalable and culturally relevant brands.
19 investments
5 Exits
>£300m Exit Value
£300m Annual Revenues Portfolio Companies
Investment Thesis
01. Community effect
We look for businesses that are building communities of fans, not customers.
Engage with the community is a key factor for a successful consumer player (NuBank mission is: "We want our customers to love us fanatically")
02. Data driven approach
Through our specialization and data driven approach, we move quickly and supercharge companies with actionable insights to unlock hyper scale.
03. The power of the brand
Great brands have long term competitive advantages, including pricing power and higher margins.
We are looking for companies that can achieve 20% EBITDA margins in the long term.
