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Why we are investing in allplants

Here at Graffiti, we believe that has a real opportunity at becoming the home of plant-based living, at the heart of a large and global movement, and we’re excited to be part of this journey;

  • I believe that by 2030, most people will be mainly vegan - not hippies or activists, just normal, casual and vegan. The plant-based food scene is growing by the day.

  • Pant-based living is happening. 70% of UK’s population is now considered “plant curious”, either reducing meat or completely meet free;

  • Since being founded in 2017 by brothers Jonathan and Alex Petrides, has served over 1,000,000 meals nationwide to plant-inspired foodies and built a “movement” with more than 100,000 online fans;

  • Over 50% of allplants customers are non-vegan;

  • 5% of the Gen Z is vegan (vs. 2% of millennials and 1% of Gen X);

  • The allplants brand transpires positive 21st century values to its community: protecting the planet with every decision made, delivering awesome service to make you smile and sharing life-enriching information and stories;

  • The company is a B-Corp, promising to do good by people and the planet;

  • From stylish restaurants like Bluebird undergoing vegan make-over’s, to celebrities like Ellie Goulding, Emile Sande and David Haye rocking plant-power. It isn’t a fad. It’s a social movement.

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