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Why we consider design a competitive advantage

We love to invest in well designed apps, platforms and products. We believe that great design is synonymous of great minds and clarity in the company mission.

Sequoia created few years ago the Sequoia Design Lab, a support function for the portfolio companies.

I think that the mission of Sequoia Design Lab is incredible well stated:

We diagnose with data and treat with design.

To give you an example about the important of design, just check the differences in the user experience in the trading of a share between Freetrade and HSBC Trading Platform.

It is the same stock, 3i. Which platform you would prefer to use?

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